Beauty and brains? Yes, it’s possible. This year AIGA will be awarding honors to design work that’s both aesthetically pleasing and effective at solving the client’s challenges.
Submit your work into one or both of AIGA’s revamped competitions:
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365 | Design Effectiveness is still the place to enter those amazing artifacts, only now it has been enhanced to include effectiveness criteria. Looks are still important, but they will be weighed together with smarts. Submit any type of digital, print or cross-media design work used in the marketplace in 2010—from posters to websites, annual reports to games, motion graphics to packaging, books to interactive kiosks. Anything goes.
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Making the Case, a brand new competition, is your opportunity to show not what you make but the way you think—through case studies outlining your brilliant strategies. AIGA provides the structure to create case studies, you contribute the content, and everyone in the profession wins. A discerning jury will identify the case studies that demonstrate the value of design in a clear, compelling and accessible way. The winning case studies will be published on AIGA.org, serving as an effective tool to explain the power of design to clients, students, peers and the public.
The deadline is only two weeks away—March 10. Enter now!
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